Ruben Licera Jr. is the Chief eSTRATegy Officer of eSTRAT Media. He is passionate in ensuring that internet marketing strategies can deliver the required output for its members business/personal growth.

Popularly known as one of the multi-awarded bloggers and social media advocates in Southern Philippines, he is also passionate in contributing to the growth of the small businesses and startups in the Philippines.


What is your Proudest Achievement to date?

Having “kids” are most of them. Thirdy and Fort are all my reasons of ensuring that we live a livable and progressive future and community for them.


What is your Working Principle?

Work hard in silence and in focus. Work only with people that matter. It is befitting also that you “party” with them first also. =)


How do you spend your free time on weekends?

I am first a dad, that is why daddy duties will come first everyday. On weekends, I strive to allocate ample time with them. After all, quality time will always be about quantity also. =)


If I have USD 20.00 dollar, what would you do?

Wait for UDEMY to drop its regular rate to USD 19.00 or less and enroll in a course that is timely relevant to me. =)



  • 12 years in blogging
  • 4 years in corporate advertising
  • 2 years in a NGO
  • 4 years in a corporate life
  • 6 years running a business
  • 6 years Digital Marketing Speaker
  • 2 Startup Weekend Mentor (Cebu and Bohol)
  • 5 years digital marketing events organizer
  • Diploma of Special International Marketing Training from Intfair XVII ( Rotterdam, Netherlands)
  • Graduate of Masters in Business Administration (MBA)
  • Graduate of AB Journalism

Awards and Certifications

  • Social Media Advocate of the Year (Cebu Media Excellence Awards 2014)
  • Blogger of the Year (Cebu Media Excellence Awards 2014)
  • Certified Social Media Professional (Hootsuite University | 2014)
  • Certified SEO Professional ( | 2011)
  • Certified Inbound Marketing Professional (Inbound University, Hubspot | 2011)
  • Cebu’s Top Blogs ( | Best Cebu Blogs | 2008)
  • Best Media Blog Finalist ( Philippine Blog Awards | 2008 )
  • National Youth Parliament ( Chairman, Values Committee | 2004)


As Seen on…